Century Tuna’s Facebook App
I just tried the Facebook app of Century Tuna, a popular canned tuna brand in the Philippines. I was actually impressed that they have invested in digital marketing by launching an application in Facebook. However, they could have considered by making the game more social.
As you can see, most games that succeeded in Facebook are those games where you can interact with your friends. One good example would be Restaurant City, which allows users of the game to trade ingredients with other players (and they have to be your friends).
They do have an invite option though in order to spread the awareness of the game and their promo. I felt that the invite is not enough.
Opening the game would require you to enter your email address and contact number. In the app itself, I haven’t seen the link yet to their Privacy Policy. It would be useful to provide such so that the users will be assured that the said info will be used for contacting the users of the app that they’ve won.
Tags: Century Tuna, Facebook